Store locator widget with CPG where-to-buy features
Storepoint is the store locator widget that goes furthest towards where-to-buy: import guides for UNFI, KeHE, DOT Foods and McLane reports, dealer territories, and a tag for which products a store carries. It is aimed at the same brands we are. The difference is that those distributor integrations are not live, which Storepoint says plainly, so the CPG workflow is still a person exporting a report and re-uploading it.
Last reviewed
Storepoint is the better buy if you can live with re-uploading a distributor report on a schedule, and you want a full API from $25 a month. We are the better buy if the re-upload is the thing you are trying to stop doing, or if shoppers need availability that is current between those uploads.
What each product is designed to do, in its own terms. A capability named on one side is not a claim that the other lacks it, and neither column ranks the two: the table below is where they are compared row by row.
For a brand whose distribution changes slowly, this is a genuinely good product at a fraction of our price.
Both store locators as a shopper sees them, captured the same way: a 1280 by 800 browser window placed in Chicago, searching for Chicago. A demo holds whatever sample data its vendor chose, so where that changes what the picture shows, the caption says so. Each shot is trimmed to a common shape here; select one to see all of it.
StoreLocators · Captured October 15, 2026 from a live customer site, searching “Chicago, IL”.
Storepoint · Captured October 15, 2026 from the vendor’s own demo, searching “Chicago, IL”.
Both publish prices. Storepoint is between $25 and $99 a month; we start at $195. On price alone this is not close, and the honest comparison is about what the cheaper figure leaves you doing.
Storepoint’s own pricing page describes its annual discount as "one month free per year when you pay upfront for the year". The yearly totals appear on its Shopify App Store listing instead: $275, $539 and $1,089.,
Prices published
Three tiers on our Shopify App Store listing, scaling by retail locations: Launch up to 2,000 locations, Grow from 2,000 to 10,000, and Scale above 10,000, at $195, $395 and $995 per month.
Free trial documented. A 14-day free trial on every tier.
Sources,
Prices published
Three tiers: Starter at $25 a month for 200 locations and 2 team members, Pro at $49 for 2,000 locations and 5 members, and Business at $99 for unlimited locations and 20 members. Every tier includes the location management, query and JavaScript APIs. White Label is on Business.
Free trial documented. 7 days.
Sources,,
Sixteen rows on one review date. Where Storepoint publishes nothing, the cell says so rather than guessing.
| Feature |  | Storepoint |
|---|---|---|
| Pricing and proof | ||
| Contract terms | Month to month, cancel any timeStoreLocators: Contract termsNo long-term contract and no termination fee. Refunds within 30 days of the latest charge.Source13. StoreLocators: guarantee, refunds and cancellation | Month to month, cancel any timeStorepoint: Contract termsAnnual billing gives one month free per year. The terms are governed by the laws of Ontario, Canada.Sources2. Storepoint: pricing8. Storepoint: terms of service |
| Pricing | $195–$995 per monthStoreLocators: PricingThree tiers on our Shopify App Store listing, scaling by retail locations: Launch up to 2,000, Grow from 2,000 to 10,000, Scale above 10,000.Source14. StoreLocators on the Shopify App Store | $25–$99 per monthStorepoint: PricingMonthly figures are on storepoint.co, which describes annual billing as "one month free per year when you pay upfront for the year". The Shopify App Store listing gives the annual figures: $275, $539 and $1,089 a year.Sources2. Storepoint: pricing11. Storepoint on the Shopify App Store |
| Merchant ratingSame storefront, so these compare. Read with the count. | 5.0StoreLocators: Merchant rating5.0 from 17 reviews on Shopify App Store.Source14. StoreLocators on the Shopify App Store | 5.0Storepoint: Merchant rating5.0 from 22 reviews on Capterra.4.0 from 4 reviews on Trustpilot.Storepoint’s Shopify App Store listing launched on October 6, 2026 and had no reviews on October 15, 2026, so there is no Shopify rating yet. The Capterra and Trustpilot figures are not comparable with Shopify ratings on other pages: different audiences, different review policies, and four reviews is too few to read as a rating at all.Sources9. Storepoint Store Locator on Capterra10. Storepoint on Trustpilot11. Storepoint on the Shopify App Store |
| Evaluate without a sales call | YesFree trial, public app listingStoreLocators: Evaluate without a sales callSource14. StoreLocators on the Shopify App Store | Yes7-day free trialStorepoint: Evaluate without a sales callNo free plan.Source2. Storepoint: pricing |
| Retailer coverage | ||
| Adding a retailer you sell throughThe gap between the retailer list you are sold and the one you actually sell through. | On request, typically within days, at no additional cost | You import itStorepoint: Adding a retailer you sell throughNo automatic discovery exists. Storepoint states that direct distributor integrations are unavailable because most distributor platforms do not offer public APIs for retailer-level data, so new retailers arrive when you next export and upload a report.Source5. Storepoint docs: store locator from distributor reports |
| Retailer coverageCoverage only counts where you actually sell. | 205 retailers, 110,516 locationsStoreLocators: Retailer coverageSource15. StoreLocators: free retailer store lists | Not published by the vendorStorepoint: Retailer coverageNo retailer network.Storepoint supplies no store data and publishes no coverage figure. It names customers rather than retailers: SodaStream, Drunk Elephant, Benchmade, Athletic Brewing, Dermalogica and others.Source1. Storepoint: homepage |
| Location capA cap you can grow past is a repricing event, not a feature. | Priced by retail locations, not cappedStoreLocators: Location capPlans scale by location count rather than cutting the map off at a number. | 200, 2,000, then unlimitedStorepoint: Location capStarter 200, Pro 2,000, Business unlimited. Team seats are capped separately at 2, 5 and 20.Source2. Storepoint: pricing |
| Data and freshness | ||
| Where the store data comes fromThe whole difference. Everything else follows. | Automatic discovery across 205 integrated retailer feedsStoreLocators: Where the store data comes fromNo spreadsheet to maintain. Retailers that stock you are found in their own feeds and appear without you entering them. | Reports and sheets you import, plus an APIStorepoint: Where the store data comes fromManual entry and CSV or Excel import on every plan, plus location management and query APIs. Google Sheets sync and Webflow CMS sync start on Pro; "Sync From Your Own System" (a JSON endpoint) is on Business, with a Custom Integration Build at an additional fee. Broad ingestion, all of it starting from data you supply.Source2. Storepoint: pricing |
| Refresh cadenceA locator that sends a shopper to a store that dropped the line costs more trust than it wins. | Retailer feeds, refreshed daily | As current as your last importStorepoint: Refresh cadenceGoogle Sheets sync is not on Starter; it runs daily on Pro and as often as every five minutes on Business, which refreshes the sheet, not the world. For distributor data Storepoint’s own guide describes quarterly re-uploads as common, some brands monthly.Sources2. Storepoint: pricing5. Storepoint docs: store locator from distributor reports |
| Product-level availabilityWhether the map answers "who has this product" or only "where are the shops". | YesPer product, per variant, per store, filtered to in-stockStoreLocators: Product-level availabilityRetailer-reported rather than a live poll of a physical shelf, which is the honest description of what this category actually has. | A product tag you maintainStorepoint: Product-level availabilityStorepoint supports product-level tagging so a store can be shown as carrying a given product. It is a static tag set from your import rather than a stock signal, so it says a store stocks the line, not that the shelf has one today.Source5. Storepoint docs: store locator from distributor reports |
| Implementation | ||
| Install path | Shopify app section, or a script tag anywhere elseStoreLocators: Install pathSource14. StoreLocators on the Shopify App Store | Shopify app or copy-paste snippet, roughly 50 platforms documentedStorepoint: Install pathA Shopify App Store listing launched on October 6, 2026. Installed from there, the locator goes in as a Locator app section in the theme editor or as a ready-made page. Signed up directly, the Shopify path is pasting the snippet into a Custom Liquid section or page HTML. The platforms page names around fifty environments, from Webflow and Squarespace to Astro, Svelte and Kajabi.Sources11. Storepoint on the Shopify App Store12. Storepoint docs: adding a store locator to Shopify3. Storepoint: supported platforms |
| Developer requiredWhether this ships this week or waits for engineering time. | NoNot required | NoNot requiredStorepoint: Developer requiredStorepoint’s Shopify guide says setup needs no coding. Through the Shopify app it is an app section added in the theme editor; on a direct signup the snippet goes into a Custom Liquid section or page HTML.Source12. Storepoint docs: adding a store locator to Shopify |
| Time to launch | Under 5 minutes on ShopifyStoreLocators: Time to launchSource14. StoreLocators on the Shopify App Store | Minutes, per StorepointStorepoint: Time to launchTheir claim, for the locator itself. Assembling the first distributor import is the longer part of the job.Source1. Storepoint: homepage |
| Who pays for the mapA locator billed per map load has a second invoice attached to it, from Google or Mapbox rather than the vendor. | YesIncludedStoreLocators: Who pays for the mapThe map is part of the subscription. There is no separate Google or Mapbox bill, and shopper sessions are not metered. | Your key, or a managed optionStorepoint: Who pays for the mapYou can bring your own Google Maps or Mapbox key, or take a Storepoint-managed arrangement with map views bundled. That choice is more than most widgets in this class offer.Source2. Storepoint: pricing |
| Features | ||
| Wholesale self-submissionIndependent stockists rarely appear in any feed. Letting them add themselves is the only way to catch them. | YesSubmit Your Location block | Via a form tool you connectStorepoint: Wholesale self-submissionThere is no built-in submission form. Storepoint’s FAQ suggests connecting a form tool of your choice to a synced Google Sheet, so submissions flow into the locator; Google Sheets sync starts on Pro. Its Dealer And Rep Territories feature, on Business, is about routing rather than intake.Sources7. Storepoint: FAQ2. Storepoint: pricing |
| Support | ||
| Support model | Every message reaches  Our Customer Success & Onboarding Specialist | Email or a booked call, priority on BusinessStorepoint: Support modelPublished channels are email and a Calendly booking. No phone line is published. No response-time commitment appears in the FAQ or terms.Sources7. Storepoint: FAQ2. Storepoint: pricing |
“Our one-step copy-and-paste installation makes it easy to get up and running in minutes, with no coding!”
“We offer one month free per year when you pay upfront for the year.”
Storepoint is clear about this. Its own documentation states that direct integrations with UNFI Insights, KeHE CONNECT BI and the rest are unavailable because most distributor platforms do not offer public APIs for retailer-level data, and it does not claim or imply live distributor integrations.
What follows from it is a workflow rather than a feed. You export the report, you import it, and the map is accurate as of that import. Storepoint’s own guidance describes quarterly as common practice, with some brands on monthly.
This is the entire comparison. Storepoint imports the report you export; we read retailer feeds directly, refreshed daily, so nobody exports anything. Storepoint is candid that live distributor integrations are not possible for it, and it is right about why. We solved it from the retailer end instead.
A product tag says a store stocks the line as of your last import. Our availability is per product and per store from retailer feeds, refreshed daily. On a quarterly upload cycle those are very different answers, and the gap is widest exactly when it matters: right after a distribution change.
Storepoint maps the retailers you list, however they get in: typed, imported, synced from a sheet or pushed through its API. We start from integrated retailer feeds, so a chain that picks up your product appears without anyone adding a row.,
Storepoint has no built-in submission form; its FAQ suggests wiring a third-party form tool to a synced Google Sheet. Our Submit Your Location block does it inside the product, with an independent stockist putting itself forward for approval, which is the only way to catch shops that appear in no report at all.
Taken from that table rather than written out again, so the two cannot disagree. A row shows up here when we publish an answer and they publish none, or when both answer and ours covers more of the feature. Rows where both sides publish a figure, a price or a rating, stay out: those differ by their content.
Storepoint publishes import guides for the reports CPG brands already receive: UNFI Insights, KeHE CONNECT BI, DOT Foods, McLane Link, regional and DSD reports, and broker reports. If you sell through natural and specialty distribution, those are the right file formats to care about.
They are import guides rather than integrations, and Storepoint says so directly. Its own explanation is that most distributor platforms do not offer public APIs for retailer-level data, which is true and is the reason nobody else in this price bracket has solved it either.
The practical shape is a recurring task with an owner. Someone pulls the report, cleans it, uploads it, and the map is right until the next distribution change. Storepoint’s guidance describes quarterly as common with some brands monthly, which means the map spends most of its life describing a slightly older world than the one the shopper is in.
Whether that matters is a real question rather than a rhetorical one. In a category where distribution moves slowly, a quarterly refresh is close enough and $25 a month is a very good deal. In one where a chain authorisation lands and 900 doors appear at once, the lag is the product.
Storepoint publishes three monthly prices: $25, $49 and $99. On its own pricing page annual billing is a sentence rather than a number: one month free per year when you pay upfront for the year, switched on from account settings after signup. Its Shopify App Store listing does give yearly totals: $275, $539 and $1,089.,
Dividing those by twelve gives $22.92, $44.92 and $90.75 a month, and you will find those numbers in comparison articles. They are arithmetic rather than quotes. This page prints the yearly totals Storepoint publishes and not the monthly equivalents, because a derived figure presented as a published one is the same error as guessing, just harder to catch.
The same rule runs through every cell here. Where a vendor publishes a figure we quote it and name the page. Where they publish a policy instead, we quote the policy.
Storepoint listed on the Shopify App Store on October 6, 2026. Installed from there, the locator is added as a Locator app section in the theme editor, or used as a ready-made page on your own domain, and Shopify handles the billing. Signed up directly, the Shopify install is pasting the embed into a Custom Liquid section or page HTML. Storepoint puts either route at about five minutes.,
The listing is new. On October 15, 2026 it had no reviews, so Storepoint’s public track record sits on Capterra and Trustpilot rather than Shopify for now.,
Against that, the breadth is real. The platforms page names roughly fifty environments, well beyond the usual list: Astro, Svelte, Nuxt, Kajabi, Notion, Adobe Experience Manager. If your site is somewhere unusual, Storepoint has probably written the guide.
Straightforward, because Storepoint gives you good ways to get your data out: a full read/write API on every plan, plus whatever CSV or Google Sheet you were importing.
The goal of the move is that the import cycle ends. Locations you genuinely own stay under your control; retailer locations arrive from feeds instead of from a report someone exports.
Storepoint publishes three monthly tiers: Starter at $25 for up to 200 locations and 2 team members, Pro at $49 for 2,000 locations and 5 members, and Business at $99 for unlimited locations and 20 members. Every tier includes API access; White Label branding removal is on Business. There is no free plan; the trial is 7 days. Annual billing gives one month free per year, and its Shopify App Store listing puts that at $275, $539 and $1,089 a year. SEO and AI local pages sit on custom plans quoted on request, and a Custom Integration Build is an additional fee on Business.,
Not as a live integration, and Storepoint says so itself. It publishes import guides for UNFI Insights, KeHE CONNECT BI, DOT Foods, McLane Link and broker reports, so it handles those file formats well, but its own documentation states that direct integrations are unavailable because most distributor platforms do not offer public APIs for retailer-level data. In practice that means exporting the report and uploading it, which its guidance describes as commonly quarterly, some brands monthly.
No. It supports product-level tagging, so a store can be shown as carrying a product, but that tag comes from your import rather than from a stock feed. It tells a shopper the store stocks the line, not that a unit is on the shelf today, and it is only as current as the last upload.
Yes, since October 6, 2026. Installed from the Shopify App Store, the locator is added as a Locator app section in the theme editor or used as a ready-made page, and Shopify bills you. Signing up directly still works, with the embed snippet pasted into a Custom Liquid section or page HTML. The listing had no reviews on October 15, 2026. Storepoint also documents roughly fifty other platforms, a wider list than most competitors publish.,,
It holds 5.0 on Capterra across 22 reviews and 4.0 on Trustpilot across 4, with support responsiveness the theme reviewers return to. Its Shopify App Store listing is new and had no reviews on October 15, 2026. We could not confirm a G2 rating, so none is shown. It names customers including SodaStream, Drunk Elephant, Benchmade, Athletic Brewing and Dermalogica. For a widget at this price it is a strong record, and the CPG features are more thought through than anything else in its bracket.,,,
It depends what is failing. If Storepoint is fine but you want it cheaper, this is not the page for that. If the problem is that someone keeps exporting a distributor report and re-uploading it, or that the map is only right for a few weeks after each upload, that is what StoreLocators replaces: retailer feeds refreshed daily instead of an import cycle, and per-product, per-variant, per-store availability instead of a static tag. It costs several times more, and on slow-moving distribution Storepoint may still be the better buy.
Researched and written by Anthony La Corte.
Last reviewed
Every Storepoint claim on this page was taken from storepoint.co, its pricing, platforms, features, docs, FAQ and terms pages, or a public review listing, and each was checked on 15 October 2026. The sources are listed below with the exact URL we read.,,
Every claim was checked twice against the vendor's own pages before publishing.,
Two things are deliberately not stated. We could not confirm a G2 rating, so none is shown. And no annual per-month price is quoted: Storepoint publishes yearly totals on its Shopify listing and a policy on its own site, and the per-month equivalents circulating in comparison articles are arithmetic, not quotes. Claims about StoreLocators come from our own public pages and are not separately cited.
Every claim on this page cites the source it came from, with the date we checked it. Sources are named but not linked; search for the title to find the page.
Connect your online shoppers to in-stock products at retail stores nearby. In five minutes. With zero maintenance.
