Long-established Shopify store locator, now part of an app portfolio
SC Store Locator Map has been on the Shopify App Store since 2012, the longest-running product in this comparison, and it is now owned by Shop Circle rather than the team that built it. It has the the cheapest published route to unlimited locations here, and twenty interface languages. It also has a thirty-day notice period for cancelling in its terms, which is worth reading before you subscribe.
Last reviewed
A serviceable, cheap, well-translated locator with the best annual pricing in this set, now run by a company that buys and operates commerce apps. We are the better buy when the store list belongs to retailers rather than to you, when shoppers need real availability, and when the locator should earn search traffic with pages of its own.
What each product is designed to do, in its own terms. A capability named on one side is not a claim that the other lacks it, and neither column ranks the two: the table below is where they are compared row by row.
Read the termination clause before subscribing, and test the support route during the trial rather than after.
Both store locators as a shopper sees them, captured the same way: a 1280 by 800 browser window placed in Chicago, searching for Chicago. A demo holds whatever sample data its vendor chose, so where that changes what the picture shows, the caption says so. Each shot is trimmed to a common shape here; select one to see all of it.
StoreLocators · Captured October 15, 2026 from a live customer site, searching “Chicago, IL”.
SC Store Locator · Captured October 15, 2026 from a live customer site, searching “Chicago, IL”.
Not a close comparison on price. SC is the cheapest route to unlimited locations in this set at $599 a year, though on the capped tiers Way is cheaper — $143.90 against $199 for five hundred locations, at 20% off against SC’s 17%.
What separates them is what the money buys. Shop Circle prices a widget that maps locations you supply. Ours prices retailer availability data for locations you do not own, refreshed daily, with the map included. On an owned store list that is a very large amount of money for something not being used.
Prices published
Three tiers on our Shopify App Store listing, scaling by retail locations: Launch up to 2,000 locations, Grow from 2,000 to 10,000, and Scale above 10,000, at $195, $395 and $995 per month.
Free trial documented. A 14-day free trial on every tier.
Sources,
Prices published
Five tiers: Free at 1 location, Starter at $9.99 a month or $99 a year for 50, Growth at $19.99 or $199 for 500, Pro at $39.99 or $399 for 2,000, and Unlimited at $59.99 or $599 for unlimited locations. Annual billing saves 17% on every tier. The Unlimited tier appears on the vendor pricing page and not on the Shopify App Store listing.
Free trial documented. A 7-day free trial on every paid tier, plus a permanent free plan at 1 location.
Sources,,
Sixteen rows, checked against the listing, the vendor’s product, pricing and terms pages, and the knowledge base the listing links to.
| Feature |  |  |
|---|---|---|
| Pricing and proof | ||
| Contract terms | Month to month, cancel any timeStoreLocators: Contract termsNo long-term contract and no termination fee. Refunds within 30 days of the latest charge.Source14. StoreLocators: guarantee, refunds and cancellation | Month to month, with a 30-day notice periodSC Store Locator: Contract termsCharges are billed in USD every 30 days. The terms say a subscription renewal is cancelled taking into account a notice period of at least 30 days, contain no refund clause, and state that the service is not warranted to function uninterrupted, secure or available at any particular time or location.Sources5. Shop Circle: terms of use2. Shop Circle: Store Locator pricing |
| Pricing | $195–$995 per monthStoreLocators: PricingThree tiers on our Shopify App Store listing, scaling by retail locations: Launch up to 2,000, Grow from 2,000 to 10,000, Scale above 10,000.Source15. StoreLocators on the Shopify App Store | Free–$59.99 per monthSC Store Locator: PricingFive tiers: free, $9.99, $19.99 and $39.99 on the Shopify listing, and a $59.99 unlimited tier on the vendor site only. Annual billing at $99, $199, $399 and $599 saves 17% on every tier. Way discounts further at 20% and is cheaper on the capped tiers; SC is the cheapest way to reach unlimited locations.Sources1. SC Store Locator Map on the Shopify App Store2. Shop Circle: Store Locator pricing |
| Merchant ratingSame storefront, so these compare. Read with the count. | 5.0StoreLocators: Merchant rating5.0 from 17 reviews on Shopify App Store.Source15. StoreLocators on the Shopify App Store | 4.6SC Store Locator: Merchant rating4.6 from 259 reviews on Shopify App Store.A wider tail than the 4.8 and 5.0 apps elsewhere in this set: 205 five-star, 33 four, 2 three, 2 two and 17 one-star, accumulated on a listing live since October 2012. Most complaints are years old, though one from September 2026 describes a locator that never displayed correctly and slow support. The vendor’s own site cites 4.7 from 277 reviews against the App Store’s 4.6 from 259, and the App Store figure is the one used here. Shopify is the only rating we can check.Sources4. SC Store Locator Map reviews on the Shopify App Store3. Shop Circle: Store Locator |
| Evaluate without a sales call | YesFree trial, public app listingStoreLocators: Evaluate without a sales callSource15. StoreLocators on the Shopify App Store | Yes7-day trial, plus a one-location free planSC Store Locator: Evaluate without a sales callThe free plan is permanent but capped at a single location, which shows the product working rather than letting you evaluate a real list.Sources1. SC Store Locator Map on the Shopify App Store2. Shop Circle: Store Locator pricing |
| Retailer coverage | ||
| Adding a retailer you sell throughThe gap between the retailer list you are sold and the one you actually sell through. | On request, typically within days, at no additional cost | You add it yourselfSC Store Locator: Adding a retailer you sell throughNo discovery mechanism and no stockist self-submission appear on any vendor surface. Every location is one you enter or import. Location inquiries let a shopper message a listed store, which is a contact form rather than a way to be listed.Sources3. Shop Circle: Store Locator9. Shop Circle knowledge base: getting started with Store Locator |
| Retailer coverageCoverage only counts where you actually sell. | 205 retailers, 110,516 locationsStoreLocators: Retailer coverageSource16. StoreLocators: free retailer store lists | Not published by the vendorSC Store Locator: Retailer coverageNo retailer network.Shop Circle supplies no store data. Its references to unlimited store pins and thousands of retail locations describe capacity rather than locations available to you.Source3. Shop Circle: Store Locator |
| Location capA cap you can grow past is a repricing event, not a feature. | Priced by retail locations, not cappedStoreLocators: Location capPlans scale by location count rather than cutting the map off at a number. | 1 free, then 50, 500, 2,000 and unlimitedSC Store Locator: Location capHard caps with no overage rate. The unlimited tier at $59.99 a month appears only on the vendor’s own pricing page and not on the Shopify App Store listing.Sources1. SC Store Locator Map on the Shopify App Store2. Shop Circle: Store Locator pricing |
| Data and freshness | ||
| Where the store data comes fromThe whole difference. Everything else follows. | Automatic discovery across 205 integrated retailer feedsStoreLocators: Where the store data comes fromNo spreadsheet to maintain. Retailers that stock you are found in their own feeds and appear without you entering them. | Locations you supply, entered or importedSC Store Locator: Where the store data comes fromManual entry, plus bulk import from CSV, XLSX, XLS or ODS files of up to 1MB and at most 1,000 locations a day, and export as an emailed CSV, both from the entry paid plan upward. Import only creates new locations rather than updating existing ones. No sync, feed or connector appears on any vendor surface.Sources11. Shop Circle knowledge base: bulk import and export2. Shop Circle: Store Locator pricing |
| Refresh cadenceA locator that sends a shopper to a store that dropped the line costs more trust than it wins. | Retailer feeds, refreshed daily | Whenever you edit or re-importSC Store Locator: Refresh cadenceThere is no scheduled refresh because there is nothing to refresh from. The map is as current as the last import.Source3. Shop Circle: Store Locator |
| Product-level availabilityWhether the map answers "who has this product" or only "where are the shops". | YesPer product, per variant, per store, filtered to in-stockStoreLocators: Product-level availabilityRetailer-reported rather than a live poll of a physical shelf, which is the honest description of what this category actually has. | Products you link to locations by handSC Store Locator: Product-level availabilityWhere to buy, from the Starter plan, lets you assign Shopify products to specific locations and shows those stores in a block on the product page. It is an association you set and keep current; no inventory sync or freshness claim appears on any vendor surface. The app is also filed under Shopify’s delivery and pickup category as well as store locator.Sources12. Shop Circle knowledge base: Where to buy2. Shop Circle: Store Locator pricing1. SC Store Locator Map on the Shopify App Store |
| Implementation | ||
| Install path | Shopify app section, or a script tag anywhere elseStoreLocators: Install pathSource15. StoreLocators on the Shopify App Store | An Online Store 2.0 app blockSC Store Locator: Install pathThe vendor’s setup guide adds the Store Locator app block in the theme editor, which the in-app setup guide can do in one click, and the app also creates a proxy page, at a path such as /apps/store-locator, that you can add to the store’s navigation. No install route for themes older than Online Store 2.0 is described.Source9. Shop Circle knowledge base: getting started with Store Locator |
| Developer requiredWhether this ships this week or waits for engineering time. | NoNot required | NoNot requiredSC Store Locator: Developer requiredNo developer work is described in the setup guide. The Google Maps key is the one technical prerequisite, and custom CSS and HTML are optional.Source9. Shop Circle knowledge base: getting started with Store Locator |
| Time to launch | Under 5 minutes on ShopifyStoreLocators: Time to launchSource15. StoreLocators on the Shopify App Store | Not published by the vendorSC Store Locator: Time to launchNo setup time published.No figure appears on either surface. The vendor does claim the app is speed-tested for low impact on storefront loading times, which is a performance claim rather than a setup one.Source3. Shop Circle: Store Locator |
| Who pays for the mapA locator billed per map load has a second invoice attached to it, from Google or Mapbox rather than the vendor. | YesIncludedStoreLocators: Who pays for the mapThe map is part of the subscription. There is no separate Google or Mapbox bill, and shopper sessions are not metered. | NoYour own Google Maps keySC Store Locator: Who pays for the mapThe vendor’s setup guide has the merchant enter their own Google Maps API key and says the map will not render without a valid one. The key sits on the merchant’s own Google Cloud project with billing enabled, and needs the Maps JavaScript and Geocoding APIs plus one directions API and one places API. Reviews from 2020 and 2022 describe the key field failing to persist.Sources9. Shop Circle knowledge base: getting started with Store Locator10. Shop Circle knowledge base: add Google Maps API to Store Locator4. SC Store Locator Map reviews on the Shopify App Store |
| Features | ||
| Wholesale self-submissionIndependent stockists rarely appear in any feed. Letting them add themselves is the only way to catch them. | YesSubmit Your Location block | NoNot offeredSC Store Locator: Wholesale self-submissionNo stockist or dealer self-submission intake appears on the listing, the product page or the knowledge base.Sources3. Shop Circle: Store Locator9. Shop Circle knowledge base: getting started with Store Locator |
| Support | ||
| Support model | Every message reaches  Our Customer Success & Onboarding Specialist | In-app live chat and a knowledge baseSC Store Locator: Support modelThe listing links its documentation to a Shop Circle knowledge base that covers setup, import, Google Cloud configuration and styling. The knowledge base directs merchants to in-app live chat or a bookable call with the product manager, and reviews describe email support and web meetings. No hours, response target or tier gating is published.Sources9. Shop Circle knowledge base: getting started with Store Locator6. SC Store Locator support portal1. SC Store Locator Map on the Shopify App Store |
“By listing your physical addresses, phone numbers, and local keywords (like city names) on your Shopify site, you increase the chances of appearing in local Map Pack results.”
“taking into account a notice period of at least 30 days”
The first is a claim about having a page with addresses on it rather than about the locator producing anything per store. It is not wrong, and it is a long way short of what per-location pages do. No indexable page per store and no vendor-hosted location pages appear anywhere in the product material.
The second is the sort of clause that only matters once. Shopify bills the app on a 30-day recurring cycle, and the vendor’s terms say a subscription renewal is cancelled taking into account a notice period of at least 30 days. A separate termination section says you may simply stop using the service and notify them, so how the two fit together is worth asking about before rather than during a switch.,
SC Store Locator maps what you enter or import, with no sync and no discovery of any kind. We find retailers that stock you across integrated feeds, refreshed daily, so a store that started carrying your line appears without anyone touching a spreadsheet.
Their Where to buy shows the stores you have linked to a product by hand, with no inventory or freshness language anywhere. Ours is per product and per store from retailer feeds, refreshed daily, and the page says exactly where it comes from and how often it updates.,
Their argument for local search is that having addresses and city names on your site helps. Ours is per-location pages that a search engine can index. Both are real, and only one of them is a search surface.
Their terms ask for at least 30 days notice when cancelling a subscription renewal and carry no refund clause. Ours is month to month with a 30-day refund window and every message reaching a human.,
Taken from that table rather than written out again, so the two cannot disagree. A row shows up here when we publish an answer and they publish none, or when both answer and ours covers more of the feature. Rows where both sides publish a figure, a price or a rating, stay out: those differ by their content.
Shopify apps are usually easy to leave: uninstall, and the recurring charge stops at the end of the cycle. Shop Circle’s terms of use ask for something more: a subscription renewal is cancelled through account settings or support, taking into account a notice period of at least 30 days.
Alongside it, the terms contain no refund clause at all, and they state that the service is not warranted to function uninterrupted, secure or available at any particular time or location. That last part is standard language and appears in most terms in this comparison. A separate termination section says you may simply stop using the service and notify them, which sits awkwardly beside the notice period. The notice period is not standard, and it is the one to raise with support before subscribing rather than after deciding to leave.
For comparison, the clearest terms in this set grant a full refund within fourteen days of payment with no conditions, and ours allow a refund within thirty days of the latest charge with cancellation self-serve in account settings. This is the sort of difference that costs nothing until it costs a month.
The listing launched in October 2012 and now sits under Shop Circle, a London company founded in 2021 that acquires and operates commerce software, so the app is nearly a decade older than its current owner. Shop Circle lists it among its apps as SC Store Locator Map.,,
The rating is 4.6 across 259 reviews, with 205 at five stars and 17 at one, which is a wider tail than the 4.8 and 5.0 apps elsewhere in this comparison. The complaints cluster and are mostly old: pins placed in the wrong locations, an API key field that did not persist between page loads, and one merchant reporting that their locations disappeared. One from September 2026 describes a locator that never displayed correctly and slow support, and the vendor replied offering a meeting. The vendor’s own site cites a different figure than the app store does, 4.7 from 277 reviews against 4.6 from 259.,
Two present-tense signals are worth more than the old reviews, and they point in different directions. The app carries no Built for Shopify badge, which several of its direct price competitors now do. And the documentation is current: the listing links to a knowledge base that covers setup, Google Cloud configuration, import and styling. Neither is decisive for a cheap locator; both are worth testing during the seven-day trial.,,
The vendor argues that listing physical addresses, phone numbers and local keywords such as city names on your Shopify site increases your chances of appearing in local Map Pack results. It deserves a straight answer rather than being ignored.
The straight answer is that it describes having a page with structured local information on it, which is genuinely better than not having one. What it does not describe is a locator producing an indexable page per store, or hosting location pages on a subdomain, neither of which appears anywhere in the product material.
The practical difference: one locator page with fifty addresses on it competes for one set of queries. Fifty pages, each about one retailer in one city, compete for fifty. For brands whose shoppers search a retailer name and a place together, that gap is the entire local search opportunity.
Easy on the data and worth planning on the calendar, because of the notice period in the terms.
The point of the move is that retailer locations stop being rows anyone owns. Your own locations stay managed; the rest arrive from feeds.
Five tiers: free for 1 location, then $9.99 a month or $99 a year for 50 locations, $19.99 or $199 for 500, $39.99 or $399 for 2,000, and $59.99 or $599 for unlimited. Annual billing saves 17% on every tier. Way discounts further at 20% and is cheaper on the capped tiers; SC is the cheapest way to reach unlimited locations. The unlimited plan appears on the vendor’s own pricing page rather than on the Shopify App Store listing. Paid plans carry a 7-day trial, and you supply your own Google Maps API key.,
This is the clause to read before subscribing. Shop Circle’s terms of use say a subscription renewal is cancelled taking into account a notice period of at least 30 days, which is unusual for a Shopify app billed on a 30-day recurring cycle, and the terms carry no refund provision. Most apps in this category stop at the end of the current billing period when you uninstall. Raise the notice period with support before you need it rather than after.
The vendor argues that listing addresses, phone numbers and city names on your Shopify site improves your chances of appearing in local Map Pack results, which is a fair claim about having a page with local information on it. What it does not offer is an indexable page per store or vendor-hosted location pages; neither appears anywhere in the product material. One locator page competes for one set of queries, where per-location pages compete for one set each.
Yes. The vendor’s setup guide has you enter your own Google Maps API key in the app settings and says the map will not render without a valid one. The key sits on your own Google Cloud project with billing enabled, and needs the Maps JavaScript and Geocoding APIs plus one directions API and one places API. Reviews from 2020 and 2022 describe the key field failing to persist between page loads.,,
It holds 4.6 across 259 reviews, with 205 at five stars and 17 at one, on a listing live since October 2012, and it is now owned by Shop Circle, a company founded in 2021 that acquires commerce apps. The negative reviews are mostly old and cluster on pins placed in wrong locations, an API key field that did not persist, and one report of locations disappearing. The app carries no Built for Shopify badge, which several of its price competitors now do, and its documentation now lives in a knowledge base the listing links to, which covers setup and the Google Maps key step by step.,,,
Several widgets in this class do the same job with newer codebases and clearer terms. If the problem is that the store list belongs to retailers rather than to you, or that shoppers want to know which store has a product rather than which stores exist, that is what StoreLocators does instead: retailer feeds refreshed daily rather than a file you import, per-product and per-store availability with a stated source and cadence, and the map inside the subscription. It costs many times more, which on an owned store list is not worth paying.
Researched and written by Anthony La Corte.
Last reviewed
Every claim about SC Store Locator on this page was taken from its Shopify App Store listing and review pages, the Shop Circle product and pricing pages, the Shop Circle terms of use and privacy policy, the Shop Circle knowledge base, or a live merchant install, and each was last checked on 15 October 2026. The sources are listed below with the exact URL we read.,,
Every claim was checked twice against the vendor's own pages before publishing. No reviewer is named anywhere on this page.
The install path is described from the vendor’s knowledge base, which documents an Online Store 2.0 app block. The liability and warranty posture is described from the terms of use directly. Claims about StoreLocators come from our own public pages and are not separately cited.,
Every claim on this page cites the source it came from, with the date we checked it. Sources are named but not linked; search for the title to find the page.
Connect your online shoppers to in-stock products at retail stores nearby. In five minutes. With zero maintenance.
