MikMak Where to Buy vs StoreLocators: 2026 Pricing

What each product is designed to do, in its own terms. A capability named on one side is not a claim that the other lacks it, and neither column ranks the two: the table below is where they are compared row by row.

Our prices are public: $195, $395 and $995 a month on our Shopify App Store listing, each with a 14-day free trial. MikMak publishes no price. It has no pricing page, and all three software directories that list the product agree: Capterra shows “Contact vendor”, Software Advice shows “Pricing available upon request”, and GetApp shows no pricing info against a subscription model.^{18Source 18, Shopify App Store,14Source 14, Capterra,15Source 15, Software Advice,16Source 16, GetApp}

What can be compared is terms. Ours are published in full and take about a minute to check. MikMak publishes none: minimum term, auto-renewal, notice period, termination fees and implementation fees are all absent, as is whether MikMak Commerce can be bought on its own or only inside a bundled platform agreement. That is a statement about what is published, not a criticism of the number.^{17Source 17, storelocators.com,14Source 14, Capterra}

Every MikMak cell below comes from MikMak’s own public pages, its developer documentation, a dated press release or a public directory listing, checked on 15 October 2026. Where MikMak publishes nothing, the cell says so rather than guessing. Competitor marketing claims about other vendors are not used as sources.^{4Source 4, mikmak.com,8Source 8, docs.mikmak.ai}

“Growing the World’s Leading Brands, Real-Time”

“Market-Leading Where to Buy Solutions Built for Profitable Sales”

“self-service solution allows you to create commerce experiences in minutes with no technical IT skills required”

“100+ countries, 8,000+ retailer partners, and 3.6 million store locations worldwide”

SPINS announced its acquisition of MikMak on 14 January 2026, with terms not disclosed, and the company now brands itself MikMak, a SPINS company. Rachel Tipograph remains named as founder and chief executive. SPINS described the deal as combining its dataset with MikMak’s media platform.^{10Source 10, SPINS,11Source 11, AdExchanger,2Source 2, mikmak.com}

Read the platform page and the scope is unambiguous. MikMak Commerce, MikMak Insights and MikMak Aura are sold as one system: a path to checkout at any in-stock retailer from social, brand sites, search, CTV, display and QR codes, then analytics on retailer sales impact, then media spend tied to incremental sales. Where to Buy and the store locator are the conversion surface that feeds the measurement, not the product itself. Almost everything below follows from that.^{3Source 3, mikmak.com,4Source 4, mikmak.com}

MikMak Commerce is headlined as market-leading where-to-buy, and the store locator is real and documented: geolocation routing, refinement by state, city or postal code, store addresses, directions, product catalog filters and customizable templates. Its developer documentation shows where in-stock status comes from: retailers supply per-store price and availability feeds, brands can load store files with the same availability field, and a store with a blank value displays as in stock. What it does not publish is how often those feeds sync, or any freshness commitment. So the refresh cell above says unknown rather than guessing on their behalf.^{4Source 4, mikmak.com,8Source 8, docs.mikmak.ai,9Source 9, docs.mikmak.ai}

The clearest public statement on this point is not MikMak’s own. Covering the SPINS acquisition in January 2026, AdExchanger reported that MikMak “hasn’t had its own data on which products are available at nearby stores or visibility into whether its online campaigns are driving in-store sales”, and described the deal as filling exactly that gap. Read it as a statement about where each company invested first. MikMak built media attribution and is now buying retail availability data. That is a roadmap, not a defect.^{11Source 11, AdExchanger,10Source 10, SPINS}

On our side the formulation is retailer reported, refreshed daily, and re-checked while the shopper is browsing, across 205 retailer integrations. That is the honest description of a feed-driven system, and it is the wording used across the rest of this site.

The raw numbers are not close, and pretending otherwise would waste your time. MikMak states 8,000+ retailer partners, 3.6 million store locations and 100+ countries. StoreLocators integrates 205 retailers across 110,516 locations in the United States, Canada, the United Kingdom and Australia.^{5Source 5, mikmak.com}

Geography is where that gap bites hardest. MikMak operates across North America, EMEA and APAC, and deepened that network in August 2023 by buying ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from Rithum. If your distribution is European, Latin American or Asian, a four-market locator is the wrong tool and no amount of feature comparison changes that.^{13Source 13, Rithum,6Source 6, mikmak.com}

Two things the headline number does not tell you. MikMak publishes no breakdown of how many of those 8,000+ partners report store-level availability rather than a link to a retailer product page, so the figure answers reach rather than shelf accuracy. And a large network only helps if it contains your accounts, which for an emerging brand often means a regional grocer, a co-op or an independent. That is the gap our coverage model is built around: missing retailers are added on request, typically within days at no additional cost, and wholesale customers submit their own locations self-serve.^{5Source 5, mikmak.com,15Source 15, Software Advice}

MikMak markets both managed and self-service options, and the self-service claim is specific: a solution that lets you create commerce experiences in minutes with no technical IT skills required, using what it describes as AI-driven configuration technology built for rapid deployment. Take that at face value for building a campaign experience.^{4Source 4, mikmak.com}

Putting it on the brand website is a different job. MikMak’s own developer guide specifies a JavaScript tag that must be deployed to all pages of your brand website, Content Security Policy updates permitting *.mikmak.ai and *.swaven.com for connect-src, frame-src and script-src, and HTML data attributes such as data-mm-wtbid and data-mm-ids added to page elements. The wider documentation is organised around data feeds, feed specifications, a sales tracking pixel and SSO. That is an engineering and data shape, and it is the right shape for the buyer MikMak sells to.^{7Source 7, docs.mikmak.ai,8Source 8, docs.mikmak.ai}

No official onboarding duration is published, and the public review record cuts both ways. One Capterra reviewer wrote that it was pretty difficult to get MikMak up and running, and another described labelling URLs for granular analysis as incredibly manual. The same review sets praise the data explorer and account-manager responsiveness, and rate support 4.6 out of 5. Eighteen reviews is a small sample, so treat it as signal rather than measurement.^{14Source 14, Capterra,15Source 15, Software Advice}

StoreLocators is a different shape rather than a faster version of the same thing. Install the app, add the Live Retail Map section to a theme, and retailer discovery runs against your catalogue. Under five minutes, no Content Security Policy change, nothing gated behind a vendor provisioning your account. On a non-Shopify site it is a script and one div.^{18Source 18, Shopify App Store}

People arrive here with one of two problems: the locator is the only part of the platform they need, or the buying process is a quote cycle they cannot finish this quarter. In both cases a focused locator is the right answer and the switch is small. It stops being small the moment the platform is doing a second job. Media attribution, add to cart at retailers, age gating and state-specific controls, coverage outside four English-speaking markets: no store locator app performs any of those, and this page will not imply otherwise. The decision comes down to one question. Do you need to prove what your media did to sales, or do you need someone to find your product in a store this week?^{3Source 3, mikmak.com,4Source 4, mikmak.com}

Moving a locator is mostly a data and embed exercise, and the widget on your site is the easy part. The work sits in the retailer and SKU mapping behind it, and in whatever else you were buying from the same vendor. Deal with that second part first, because with MikMak it is usually the larger half. If MikMak is also your attribution layer, your add-to-cart path or your only retailer data outside North America, a store locator does not replace those.^{3Source 3, mikmak.com}

• Store locator software comparisonEvery platform we track, side by side, with a source and a review date on each claim.
• StoreLocators vs DestiniSyndicated retail data and a locator sold to large CPG brands.
• StoreLocators vs Pear CommerceRetail-focused shoppable media for brands selling through grocery.
• What the StoreLocators platform actually doesLive retail map, trust badges, wholesale portal and retail analytics.
• Free retailer store lists110,516 locations across 205 retailers, free to download.
• Our published contract and refund termsMonth to month, no termination fee, 30-day refund window.

Every MikMak claim on this page was taken from mikmak.com, its developer documentation at docs.mikmak.ai, a dated press release, or a public software directory listing, and each one was checked against the page as it stood on 15 October 2026. The sources are listed below with the exact URL we read.^{2Source 2, mikmak.com,8Source 8, docs.mikmak.ai,10Source 10, SPINS}

Where MikMak publishes nothing, this page says so instead of estimating. That applies to pricing, contract length, trial availability, data refresh cadence, retailer onboarding turnaround, how many partner retailers report store-level availability, and whether a Shopify App Store listing exists. Several headline statistics on mikmak.com are animated counters rather than stated figures, so no figure here was taken from them.^{14Source 14, Capterra,16Source 16, GetApp,2Source 2, mikmak.com}

Competitor marketing claims about other vendors are not used as sources.

Claims about StoreLocators are held to the same standard and come from our own public pages, linked in the same list so you can check them the same way. Anything we could not point at a public page for was removed rather than cited loosely.^{17Source 17, storelocators.com}