Locally vs StoreLocators: 2026 Pricing and Comparison

What each product is designed to do, in its own terms. A capability named on one side is not a claim that the other lacks it, and neither column ranks the two: the table below is where they are compared row by row.

Locally does not publish a price for brands. Its former pricing pages now redirect to its homepage, and the only commercial calls to action on the site are Book a demo and a 30-minute discovery call. Our prices are public: $195, $395 and $995 a month on our Shopify App Store listing, with a 14-day free trial on every tier.^{3Source 3, locally.com,1Source 1, locally.com,21Source 21, Shopify App Store}

One number about Locally is public and is constantly misread, so it is worth stating precisely. Locally charges retailers 3.5% on completed Buy It Locally transactions, with Stripe’s 2.9% plus $0.30 applying on top for paid pickup orders. That is what a store pays to sell through the network. It is not what a brand pays for the product locator, and no figure for that appears anywhere on Locally’s public site or documentation.^{5Source 5, hub.locally.com,6Source 6, Shopify App Store,3Source 3, locally.com}

Terms can be compared too. Ours are published in full and take about a minute to check. Locally publishes its Master Agreement for Brands, which sets annual auto-renewal, ninety days’ notice either way and non-refundable fees. What it does not publish is the initial term or the price, both of which sit on a private Sales Order. That is a statement about what is published, not a criticism of the number.^{20Source 20, storelocators.com,3Source 3, locally.com}

Every Locally cell below comes from Locally’s own public site, its published documentation, a public app-store listing or dated trade press, checked on 15 October 2026. Where they publish nothing, the cell says so rather than guessing. The 3.5% figure is a retailer transaction fee and is never shown as brand pricing.^{1Source 1, locally.com,5Source 5, hub.locally.com}

“Locally is the infrastructure layer that makes real-time store inventory discoverable and shoppable across brand sites, search, marketplaces, and AI agents.”

“With Locally, you can share your inventory for free on hundreds of major brand websites.”

“Locally's Headless API is currently available by invitation. This is an add-on service, please contact your Account Manager to inquire.”

“there is no "one size fits all" solution for Shopify. Every Shopify theme has a different way of handling PDPs and variant rendering”

Read Locally’s homepage closely and the scope is unambiguous. It is not a store locator widget with extras bolted on. The brand-side suite runs from Product Locator and Store Locator through Same-Day Fulfillment, Retail Campaign Studio and agent-facing storefronts, and there is a matching retailer-side suite covering published inventory, transactions, order management and local inventory ads. The locator is one surface on a two-sided commerce network.^{1Source 1, locally.com}

The two-sided part is the business, not a detail. Retailers publish inventory free and pay 3.5% only when a transaction completes, which is what persuades tens of thousands of independent specialty stores to connect a point-of-sale feed at all. Almost everything below follows from that: the depth of the data, the categories it covers, the launch deliverables asked of the brand, and the enterprise shape of the sale.^{4Source 4, hub.locally.com,5Source 5, hub.locally.com,7Source 7, hub.locally.com}

Locally’s inventory comes from the retailer’s point of sale rather than from the brand. Its homepage describes counts that refresh through the day with no spreadsheets and no uploads, and says retailer SKUs are matched at the UPC so the listing is exact. That is a genuinely different mechanism from a brand-supplied file, and for size and colour it is the mechanism that makes the answer usable.^{1Source 1, locally.com}

The retailer documentation describes something more scheduled. Retailers export a UPC or EAN, a quantity on hand and an in-store price as a .csv, .xls, .xlsx or .txt file, and Locally states you will need to schedule that report at least once a day in most cases. Feeds arrive by SFTP, email, Dropbox, URL or S3. URL feeds are fetched at noon and midnight, SFTP and Dropbox paths are polled several times a day, and the standard stale-feed alert fires at 48 hours. Both descriptions are Locally’s own, and both are true of some part of a 62,000-store network. What is not published is the mix, so this page carries both and picks neither.^{4Source 4, hub.locally.com,1Source 1, locally.com}

The brand’s dealer list is a separate feed again, and it syncs nightly at around midnight Eastern, with outlier data reconciled weekly. Ours is retailer feeds, updated daily, and availability is what the retailer reports rather than a live poll of a shelf, which is the honest description of any feed-driven system including theirs. The two read different sources: a POS connection reads a connected store’s own till system, a retailer feed reads what the retailer reports.^{8Source 8, hub.locally.com}

The headline numbers are not close. Locally states 62,000-plus stores with live inventory, 1,000-plus brands and active partners in more than 120 countries, all self-reported and displayed on its homepage. StoreLocators integrates 205 retailers across 110,516 locations in the United States, Canada, the United Kingdom and Australia. For context on the trajectory, the March 2024 funding announcement cited 30,000-plus retailers, so the store count has roughly doubled since.^{1Source 1, locally.com,15Source 15, Retail Technology Innovation Hub,22Source 22, storelocators.com}

Channel matters more than the raw count. The partners Locally names publicly sit in outdoor, cycling, running, ski and snow, footwear and specialty hardgoods, and its 2026 customer stories are tentree, Fender and Fjällräven. It makes no public claim about grocery, mass, club or drug retail either way, so this page does not assert that it cannot serve them. What it does mean is that a food, beverage, supplement or household-goods brand is asking about shelves that Locally does not publicly evidence, while our integrations and distributor imports were built for exactly those shelves.^{17Source 17, locally.com,16Source 16, locally.com}

The two networks also fill up differently. A store enters Locally when that retailer claims an account and connects a POS feed, which is free for the retailer and is why the brand is asked for introductions to its key accounts at launch. A store enters our map through the retailer feed we already integrate, and a retailer you sell to that we do not yet cover is added on request, typically within days at no additional cost. One model produces deeper data per store. The other produces coverage without waiting for each store to opt in.^{4Source 4, hub.locally.com,7Source 7, hub.locally.com}

Locally publishes exactly what a brand must hand over before launch, and it is worth reading before you budget the project. Three deliverables: an authorized dealer list spreadsheet with store name, address, contact details and optional vendor or account IDs; a product catalog web feed carrying UPC or EAN, style number, taxonomy, colour, size, MSRP, image URL and description, with Feedonomics, ChannelAdvisor, GoDataFeed and Salsify named as feed providers; and a key account list with direct introductions to your retailers. A Client Success Manager is assigned. That is a programme, and it presumes an ERP-grade dealer database and a syndication vendor already in place.^{7Source 7, hub.locally.com}

The Shopify install is the part most brands underestimate. Locally’s guidance is to load UPCs into every variant’s Barcode field, duplicate the theme to a staging copy, open Edit Code, paste the embed into the product template near the Add to Cart button, and then handle variant switching for that specific theme. Its own documentation says there is no one-size-fits-all solution for Shopify because every theme handles product pages and variant rendering differently, and that some setups need additional custom JavaScript written for the theme.^{11Source 11, hub.locally.com,9Source 9, hub.locally.com}

No duration from contract to live is published anywhere in that documentation, so the table above says unknown rather than slow. What can be compared is shape. StoreLocators installs from the Shopify App Store, you drop the map into a theme section, and discovery runs against your own catalogue in under five minutes with no developer. On any other site it is a script embed. Both approaches are defensible. They are built for teams with very different amounts of retail operations resource.^{7Source 7, hub.locally.com,21Source 21, Shopify App Store}

Brands usually arrive at this question for one of two reasons. Either they want shoppers to find the product on a nearby shelf and the transactional machinery around it is more platform than they need, or they cannot get a price or a timeline out of a demo-led sale fast enough to decide anything this quarter. In both cases a focused locator is the right answer and the switch is small.

It stops being small the moment the transaction layer is load-bearing. Pickup and reservation orders paid for on your own product page, ship-to-store, courier delivery, order routing into a retailer’s system and refunds are not things a store locator performs. Neither is variant-level stock inside an independent specialty store that connected its point of sale to Locally rather than to anyone else. If those are running today and producing revenue you can measure, replacing Locally is not a swap and this page is not going to pretend otherwise.^{1Source 1, locally.com,5Source 5, hub.locally.com}

The genuine overlap case is narrow and very common: shoppers who mostly want to know where to buy nearby, distribution through grocery, mass or a long tail of independents, and no feed vendor or retail operations headcount to run a dealer database. There the question is not which platform has more features. It is whether you need a checkout or a shelf.

Moving a locator is mostly a data and embed exercise. The widget on your product page is the easy part. The work sits in the retailer and SKU mapping behind it, and in whatever else the same vendor was doing for you.

With Locally that second part is unusually large, because the platform is transactional. Before you plan anything, work out whether pickup, reservation, ship-to-store and same-day delivery orders are producing revenue you would have to give up. A store locator does not replace those, and this section is not going to pretend it does.^{1Source 1, locally.com,5Source 5, hub.locally.com}

• Store locator software comparisonEvery platform we track, side by side, with a source and a review date on each claim.
• StoreLocators vs DestiniSyndicated retail data and a locator sold to large grocery CPG brands.
• StoreLocators vs WoosmapDeveloper-first location APIs, where the store locator is something you build.
• What the StoreLocators platform actually doesLive Retail Map, trust badges, wholesale portal and retail analytics.
• Free retailer store lists110,516 locations across 205 retailers, free to download.
• Our published contract and refund termsMonth to month, no termination fee, 30-day refund window.

Every Locally claim on this page was taken from locally.com, its public documentation and developer hub at hub.locally.com, a public app-store listing, a dated press announcement or trade press, and each one was opened and checked on 15 October 2026. The sources are listed below with the exact URL we read.^{1Source 1, locally.com,4Source 4, hub.locally.com,13Source 13, hub.locally.com}

Where Locally publishes nothing, this page says so instead of estimating. That applies to brand pricing, contract terms, trial availability, onboarding duration, support commitments, per-country store counts, and whether it serves grocery, mass or club retail. Its headline scale figures are self-reported and are attributed that way every time they appear. One figure that is published, the 3.5% transaction fee, is a retailer fee and is never presented as what a brand pays.^{3Source 3, locally.com,5Source 5, hub.locally.com,1Source 1, locally.com}

Claims about StoreLocators are held to the same standard and come from our own public pages, linked in the same list so you can check them the same way. Where a claim of ours is checkable against a third party, such as our published prices and plan tiers on the Shopify App Store, the source is listed alongside the rest.^{20Source 20, storelocators.com}