Listings management and digital presence platform
Yext and StoreLocators solve different problems. Yext keeps your own locations correct everywhere they appear, pushing your addresses and hours to Google, Apple, Bing, Yelp and hundreds of other publishers. We answer which nearby store has a given product, from retailer feeds: if your locations are wrong across the internet, buy Yext.
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Not really a choice between two products. Yext manages how your own locations appear across the internet at enterprise scale. We tell shoppers which nearby store stocks your product. Brands that need both usually buy both, and a brand choosing between them has probably not yet decided which problem it has.
What each product is designed to do, in its own terms. A capability named on one side is not a claim that the other lacks it, and neither column ranks the two: the table below is where they are compared row by row.
A brand with owned locations often needs Yext and a locator, rather than one instead of the other.
Both store locators as a shopper sees them, captured the same way: a 1280 by 800 browser window placed in Chicago, searching for Chicago. A demo holds whatever sample data its vendor chose, so where that changes what the picture shows, the caption says so. Each shot is trimmed to a common shape here; select one to see all of it.
StoreLocators · Captured October 15, 2026 from a live customer site, searching “Chicago, IL”.
Yext · Captured October 15, 2026 from a customer the vendor names publicly, searching “Chicago, IL”.
Both publish, and the published sets barely overlap. Yext’s four plans run $199 to $999 a year and cover up to 10 locations. Ours start at $195 a month and are published up to 10,000 locations and beyond.
That difference is a scope difference rather than a value one. Yext’s self-serve tiers buy publisher distribution for a handful of your own locations; ours buy retailer availability data for a brand selling through stores it does not own.
Prices published
Three tiers on our Shopify App Store listing, scaling by retail locations: Launch up to 2,000 locations, Grow from 2,000 to 10,000, and Scale above 10,000, at $195, $395 and $995 per month.
Free trial documented. A 14-day free trial on every tier.
Sources,
Prices published
Four self-serve plans, billed annually and headlined weekly: Emerging $199 a year, Essential $449, Complete $499 and Premium $999. All are capped at 10 locations. Above that nothing is published and the page links to a demo request.
Free trial not documented either way. No trial is published for the listings product. An AI visibility report is offered on request as a separate entry point.
Sources,
Sixteen rows, current as of 15 October 2026. Several of these rows are about capabilities Yext does not aim at, which is a statement about scope rather than quality, and the sections below say which product fits which problem.
| Feature |  |  |
|---|---|---|
| Pricing and proof | ||
| Contract terms | Month to month, cancel any timeStoreLocators: Contract termsNo long-term contract and no termination fee. Refunds within 30 days of the latest charge.Source14. StoreLocators: guarantee, refunds and cancellation | Not published by the vendorYext: Contract termsEnterprise terms not published.We found no public master agreement, data processing addendum or service level agreement for plans above 10 locations. The self-serve plans page states that every plan lasts 12 months, and that cancelling does not overwrite updates already made through Yext.Source1. Yext: plans and pricing |
| Pricing | $195–$995 per monthStoreLocators: PricingThree tiers on our Shopify App Store listing, scaling by retail locations: Launch up to 2,000, Grow from 2,000 to 10,000, Scale above 10,000.Source15. StoreLocators on the Shopify App Store | Published to 10 locations, quoted aboveYext: PricingFour self-serve plans billed annually: Emerging $199, Essential $449, Complete $499 and Premium $999 a year, headlined as $4, $9, $10 and $19 a week. Essential, Complete and Premium show struck-through original weekly prices of $20, $22 and $35. The page is titled for one-location businesses and each plan lasts 12 months. Above 10 locations nothing is published.Source1. Yext: plans and pricing |
| Merchant ratingSame storefront, so these compare. Read with the count. | 5.0StoreLocators: Merchant rating5.0 from 17 reviews on Shopify App Store.Source15. StoreLocators on the Shopify App Store | Not published by the vendorYext: Merchant ratingNo Shopify App Store listing.There is nothing to rate on the storefront the rest of this group sells through: apps.shopify.com/yext returns a 404 and no Yext app appears in App Store search. What Yext does carry elsewhere is 2.0 out of 5 from 348 Trustpilot reviews and 4.2 out of 5 from 114 on Capterra.Those are third-party software-directory scores for an enterprise platform rather than merchant ratings from the same storefront, so they are not comparable with the other rows in this group. The gap between the two is picked apart further down the page.Sources9. Shopify App Store: search for Yext7. Yext on Trustpilot8. Yext on Capterra |
| Evaluate without a sales call | YesFree trial, public app listingStoreLocators: Evaluate without a sales callSource15. StoreLocators on the Shopify App Store | Not published by the vendorYext: Evaluate without a sales callNo trial published.No free trial or free tier is published for the listings product. Yext does offer an AI visibility report on request as a separate entry point.Sources1. Yext: plans and pricing13. Yext: AI visibility report |
| Retailer coverage | ||
| Adding a retailer you sell throughThe gap between the retailer list you are sold and the one you actually sell through. | On request, typically within days, at no additional cost | Built around locations you ownYext: Adding a retailer you sell throughYext describes its Knowledge Graph as verified facts "for every location you own", and its connectors bring in and distribute your own data. None of its pages we read describes finding a retailer that started stocking you.Sources5. Yext: platform overview3. Yext: Knowledge Graph |
| Retailer coverageCoverage only counts where you actually sell. | 205 retailers, 110,516 locationsStoreLocators: Retailer coverageSource16. StoreLocators: free retailer store lists | Not published by the vendorYext: Retailer coveragePublishers, not retailers.Yext publishes a network of 200+ publishers, directories and LLMs reached by direct integration rather than through an aggregator, and states 12M+ locations managed on its listings page against a 9M+ figure on its homepage. Those count places it distributes to and locations under management, not retailers that stock a brand.Source2. Yext: Listings |
| Location capA cap you can grow past is a repricing event, not a feature. | Priced by retail locations, not cappedStoreLocators: Location capPlans scale by location count rather than cutting the map off at a number. | 10 on self-serve, unpublished aboveYext: Location capEvery published plan stops at 10 locations. Above that the page links to a demo request, and no location cap or price is published for enterprise agreements.Source1. Yext: plans and pricing |
| Data and freshness | ||
| Where the store data comes fromThe whole difference. Everything else follows. | Automatic discovery across 205 integrated retailer feedsStoreLocators: Where the store data comes fromNo spreadsheet to maintain. Retailers that stock you are found in their own feeds and appear without you entering them. | Your own location data, distributed outwardYext: Where the store data comes fromPre-built connectors, APIs, spreadsheet uploads and automated website crawls, per its Knowledge Graph page. The direction of travel is the opposite of ours: Yext takes the locations you already own and pushes them out to publishers, rather than bringing in locations you do not know about.Sources2. Yext: Listings3. Yext: Knowledge Graph |
| Refresh cadenceA locator that sends a shopper to a store that dropped the line costs more trust than it wins. | Retailer feeds, refreshed daily | As current as the data you maintainYext: Refresh cadenceYext keeps publishers in sync with your record. How current that record is remains your responsibility, and no refresh interval applies because there is no third-party data being pulled in.Source2. Yext: Listings |
| Product-level availabilityWhether the map answers "who has this product" or only "where are the shops". | YesPer product, per variant, per store, filtered to in-stockStoreLocators: Product-level availabilityRetailer-reported rather than a live poll of a physical shelf, which is the honest description of what this category actually has. | Not verified by usYext: Product-level availabilityYext distributes inventory outward rather than discovering it. Its Listings page sells publishing “inventory in real time” and pushing “product availability to directories and shopping sites”, which takes stock data you already hold and syndicates it. Nothing published describes reading availability back from retailers you do not control, which is the direction this row is about.Sources2. Yext: Listings3. Yext: Knowledge Graph5. Yext: platform overview |
| Implementation | ||
| Install path | Shopify app section, or a script tag anywhere elseStoreLocators: Install pathSource15. StoreLocators on the Shopify App Store | Hosted platform with an APIYext: Install pathNo Shopify App Store listing and no dedicated commerce-platform plugin. Yext is a hosted SaaS platform integrated through its API and its Pages product rather than a widget dropped onto a storefront.Sources5. Yext: platform overview9. Shopify App Store: search for Yext |
| Developer requiredWhether this ships this week or waits for engineering time. | NoNot required | Not for Pages, likely for integrationYext: Developer requiredYext claims location pages are launched in minutes with no developers needed, and no-code templates back that up. Wiring your own systems into the Management or Content Delivery APIs is a different exercise.Sources4. Yext: Pages5. Yext: platform overview |
| Time to launch | Under 5 minutes on ShopifyStoreLocators: Time to launchSource15. StoreLocators on the Shopify App Store | Minutes for pages, days at scaleYext: Time to launchTheir claim: pages launched in minutes with no developers, and thousands of location, provider or service pages launched in days.Source4. Yext: Pages |
| Who pays for the mapA locator billed per map load has a second invoice attached to it, from Google or Mapbox rather than the vendor. | YesIncludedStoreLocators: Who pays for the mapThe map is part of the subscription. There is no separate Google or Mapbox bill, and shopper sessions are not metered. | Not verified by usYext: Who pays for the mapNo Yext page we checked states whether a customer-supplied map key is required or whether mapping is bundled. Nothing published says how the map is billed, so this cell is marked unknown.Source1. Yext: plans and pricing |
| Features | ||
| Wholesale self-submissionIndependent stockists rarely appear in any feed. Letting them add themselves is the only way to catch them. | YesSubmit Your Location block | Not verified by usYext: Wholesale self-submissionNo stockist or dealer self-submission intake appears on the Yext pages we read, which fits a platform built around your own locations. Nothing states that it is absent either, so this is our limit rather than a statement about the product.Source5. Yext: platform overview |
| Support | ||
| Support model | Every message reaches  Our Customer Success & Onboarding Specialist | Help centre, docs, academy and sales-ledYext: Support modelA help centre, API documentation, Yext Academy training and a sales contact route. Vendor-supplied information on Capterra also lists email, phone and 24/7 live representatives. No response-time commitment is published on the site.Sources8. Yext on Capterra5. Yext: platform overview |
“launched in minutes, no developers needed”
“CTAs, embedded reviews, and booking tools built in”
“Buying for more than 10 locations?”
That third quote is the shape of the commercial relationship. Yext publishes four self-serve plans, and every one of them stops at 10 locations. Above that there is no published price, no published location cap and no published contract; there is a demo request. For most brands reading this page, Yext is a sales-quoted enterprise purchase.
It is worth being clear that the self-serve plans are a listings product rather than a locator product. What they buy is distribution: the Emerging tier lists you on ten named smaller directories and thirty more, and the higher tiers add Google, Apple, Bing, Yelp, Facebook, Foursquare and MapQuest among others.
Which nearby store has this product, from retailer feeds refreshed daily. Yext publishes availability you already hold out to directories; it does not gather it back from retailers you do not control. For a brand selling through other people’s shelves, that direction is the whole requirement rather than a feature comparison.,
Yext distributes data about locations you already hold. We discover retailers that stock you across integrated feeds, so a store that started carrying your line appears without anybody adding it. Those are opposite directions of travel, and only one of them helps a brand that does not know its own retail footprint.,
Every Yext self-serve plan stops at 10 locations, and above that there is a demo request rather than a number. Our prices are published to 10,000 locations and beyond, on a public app listing, with no call required to see them.,
A Shopify app section in under five minutes. Yext has no Shopify App Store listing and no commerce-platform plugin; it is a hosted platform you integrate with.,,
Taken from that table rather than written out again, so the two cannot disagree. A row shows up here when we publish an answer and they publish none, or when both answer and ours covers more of the feature. Rows where both sides publish a figure, a price or a rating, stay out: those differ by their content.
A store locator answers a shopper’s question on your website: where can I get this. A listings platform answers a different one, out on the rest of the internet: is this business’s address, phone number and opening hours correct wherever someone finds it.
Yext is the second thing. Its network of 200+ publishers exists so that one correction to your record propagates to Google, Apple, Bing, Yelp, Facebook, Foursquare and the long tail, by direct integration rather than through an aggregator. For a chain of 400 branches with drifting hours data, that is a real and expensive problem and Yext is the standard answer to it.,
It is not the first thing, and does not claim to be. Its pages describe no product availability feature, and its data model is built around locations you own rather than retailers that started stocking you. If your locations are stores other companies own, Yext has nothing to distribute on your behalf, because the data is not yours.,
The brands that need both tend to buy both, and that is a perfectly sensible outcome. The ones who should think hardest are brands with few or no owned locations, where a listings subscription can end up managing a head office address.
Yext publishes four plans, billed annually and headlined as a weekly figure: Emerging at $199 a year, Essential at $449, Complete at $499 and Premium at $999. Essential, Complete and Premium display struck-through original weekly prices of $20, $22 and $35.
All four stop at 10 locations. The page carries a line reading "Buying for more than 10 locations?" above a demo request, and above that ceiling nothing is published: no price, no location cap, no contract, no service level agreement. For most brands that reach this page, Yext is a sales-quoted enterprise purchase and the published tiers are not the relevant product.
Worth noting what the cheapest tier includes, because the ladder is about distribution breadth rather than features. Emerging lists you on ten named smaller directories, Merchant Circle, eLocal, Topix, YellowPageCity, LocalStack, EZLocal, ShowMeLocal, WhereTo?, YellowMoxie and CitySquares, plus thirty more. The major publishers, Google, Apple, Bing, Yelp and Facebook among them, arrive on the higher tiers.
Yext holds 2.0 out of 5 on Trustpilot across 348 reviews, and 4.2 out of 5 on Capterra across 114. That is a wide enough gap to need explaining rather than quoting.,
The Trustpilot distribution is bimodal rather than uniformly poor: 48% five-star against 35% one-star, with 17% across the three ratings in between. The recurring themes in the negative half are unresponsive support and difficulty getting listing data corrected. A pattern like that usually means a product that works well when it works and is painful when something needs fixing.
We are putting both numbers here with the distribution because publishing the 2.0 on its own would be the easy version of this page and a misleading one. Neither score settles anything; the Trustpilot population for enterprise software skews towards people with an unresolved problem, and directory reviews are often invited by the vendor.,
Usually the wrong framing, and worth saying so before the steps. These products do different jobs, so most brands that have both keep both. The move below is for the case where Yext was bought to power a store locator and that turned out not to be the job it is best at.
If listings distribution is genuinely being used, replacing Yext with us leaves that gap open, and nothing here fills it.
Yext publishes four self-serve plans, billed annually and headlined as a weekly price: Emerging at $199 a year, Essential at $449, Complete at $499 and Premium at $999. Essential, Complete and Premium display struck-through original weekly prices of $20, $22 and $35, and each plan lasts 12 months. The page is aimed at single-location businesses and sends anyone buying for more than 10 locations to a demo. Above that nothing is published and the page directs you to a demo request, so for most brands Yext is a sales-quoted enterprise purchase. The tiers differ by which publishers you are distributed to rather than by feature.
Not primarily. Yext is a listings management platform: its core job is keeping your own location data correct across Google, Apple, Bing, Yelp and a network of 200+ publishers, and building on-domain location pages at scale. It can publish inventory and product availability out to directories and shopping sites, but that syndicates stock data you already hold; none of its product pages we read describes discovering which retailers stock you, or reading their availability back. If the question is where your own branches are, Yext handles that very well. If it is which nearby shop has your product, that is a different product.,,
The score is real, across 348 reviews, but the distribution matters: it is bimodal, roughly 48% five-star against 35% one-star, with 17% in between. The recurring complaints are unresponsive support and difficulty getting listing data corrected. On Capterra the same product holds 4.2 across 114 reviews. Neither figure settles anything on its own. Trustpilot populations for enterprise software skew towards people with an unresolved problem, and directory reviews are often invited by the vendor, which is why both are on this page rather than the lower one.,
No. There is no Yext listing on the Shopify App Store: apps.shopify.com/yext returns a 404 and no Yext app appears in App Store search. There is no dedicated commerce-platform plugin either. Yext is a hosted platform integrated through its APIs and its Pages product rather than a widget installed on a storefront. The one thing that sounds like an exception is not one: Yext publishes a Shopify Products connector, but by its own documentation that is a custom app you create inside your own Shopify admin and authenticate with an Admin API token, and it pulls your product catalogue into Yext rather than putting a locator on your store.,,
It depends entirely on which half of Yext you are replacing. For listings distribution across Google, Apple, Bing and Yelp, the alternatives are other listings platforms and we are not one of them. For the locator itself, particularly if your products sit in retailers you do not own, StoreLocators does that instead: retailer feeds refreshed daily, per-product and per-store availability, published pricing well past 10 locations, and a Shopify install in under five minutes.
Researched and written by Anthony La Corte.
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Every Yext claim on this page was taken from yext.com, its plans, platform, listings, content and pages sections, its public Trust Center, its SEC filings, or its listings on Capterra and Trustpilot, and each was checked on 15 October 2026. The sources are listed below with the exact URL we read.,,
Every claim was checked twice against the vendor's own pages before publishing.,
Some things are deliberately absent rather than estimated. No enterprise price, location cap or contract term is published above 10 locations, and none is guessed at here. Whether a customer-supplied map key is needed is not addressed on any page we read, so that cell says so. Yext states 12M+ locations managed on one page and 9M+ on another, so neither figure is used. Claims about StoreLocators come from our own public pages and are not separately cited.
Every claim on this page cites the source it came from, with the date we checked it. Sources are named but not linked; search for the title to find the page.
Connect your online shoppers to in-stock products at retail stores nearby. In five minutes. With zero maintenance.
