The Challenge
Simple Modern, a leading drinkware brand with over 50 million units sold, needed to bridge the gap between their digital presence and retail partnerships. With nationwide programs in Target, Whole Foods, and Walmart, Simple Modern wanted to maximize these partnerships by directing customers to in-stock locations—especially during critical shopping periods like the week before Christmas when DTC shipping cutoffs prevented guaranteed delivery to customers.
The Solution
Simple Modern partnered with StoreLocators to implement a comprehensive store locator solution that provides real-time inventory data across their retail network. The platform indexes inventory data by store location, giving customers accurate, up-to-the-minute product availability.
Key Features Implemented:
- Real-time inventory tracking across major retailers
- Visual map interface with retailer logos instead of generic pins
- SKU-level availability by location
- Mobile-optimized user experience
The Results
“Its branding gives us legitimacy that major retailers have decided to sell our product. After shipping cutoffs for the holidays, we push customers directly from our site to in-store. Our retail partners appreciate this feature.”
— Bryan Porter, Co-Founder & Chief eCommerce Officer, Simple Modern
Enhanced Customer Experience
- Customers can now find Simple Modern products in-stock at nearby stores
- Eliminated frustration of visiting stores without available inventory
- Provided shopping alternatives during shipping cutoffs
Strategic Business Benefits
- Branding: Reinforced legitimacy through visible nationwide retail presence
- Data Intelligence: Gained valuable inventory insights by store location
- Retail Partnership Support: Drove foot traffic to retail partners
- Marketing Enablement: Pushed customers directly from their site to in-store
- Omnichannel Integration: Strengthened connection between digital and physical retail
Key Takeaway
The Strategic Advantage of Brand-Controlled Store Locators
By using StoreLocators for retail-marketing campaigns, Simple Modern maintains control over the customer journey by pushing customers directly from their site to in-stock physical locations. This approach enables powerful retargeting opportunities—customers who search for store locations remain in Simple Modern's digital ecosystem, allowing for follow-up marketing and cross-sell opportunities.
Rather than losing customers to Target.com or Walmart.com, Simple Modern keeps visitors engaged with their brand while still driving valuable foot traffic to retail partners. This strategy maximizes both digital engagement and in-store sales, creating a true omnichannel experience that benefits the brand, retailers, and customers alike.
About Simple Modern
Simple Modern is a top US drinkware brand that has sold over 50 million products since 2015. With a mission to positively impact everyone it contacts, the company maintains nationwide retail partnerships while building a strong direct-to-consumer presence.
