Leveraging StoreLocators Real-Time Retail Platform as an Online-To-Offline Marketing Asset
"StoreLocators is an awesome way to drive in-store engagement and conversion. The ability to see in-stock inventory creates an ideal customer experience so people don’t show up hoping to find your brand and leave disappointed. They can now head to their local store with confidence."
- Michael Wieder, Co-Founder & President, Lalo
Background:
Lalo makes baby products parents are proud to own —from thoughtfully and beautifully designed high chairs and play kits to feeding essentials. Founded in 2019, Lalo has amassed a rapidly growing fan base and a strong DTC presence. Their next step: expanding their retail footprint by partnering with Target.
The Challenge:
Facing a need to ensure the success of their new channel partnership, their campaigns had to:
- Connect customers with nearby stores carrying the products, while avoiding sending customers to out-of-stock stores
- Have simple yet effective assets usable across social media, email and other campaigns
- Develop and deploy quickly, with minimal integration or developer cost
The Solution:
Lalo partnered with StoreLocators to deploy a Target-focused landing page, featuring a real-time, brand-aligned product locator & ran campaigns that drove thousands of customers to the locator.
This included:
- Immediate real-time stock visibility per product per location on launch day
- A native, on-brand experience integrated to their Shopify theme—no subdomains or iFrames
- A locator design that matched brand guidelines & provided industry-leading user experience
As a result, over 4,000 customers visited the locator in the first few hours of launch—guiding customers to make confident in-store purchases. Social media posts with links to the locator generated 2x the average engagement rate.
The Setup:
StoreLocators immediately launched with Lalo, when products went live in Target—thanks to:
- A near-instant setup via the StoreLocators Product Discovery process
- No contracts or red tape to delay time-to-value
- Dedicated Slack & email support, guiding their team from setup to post-launch optimization
The Results:
- 2X’d engagement rate within social media posts linking to the locator
- 4,000+ visits to the locator within hours of launch
- Social media & email campaigns linking to the locator
- Real-time setup to support Target launch day
- Minimal effort from Lalo's dev or marketing team
- Better customer experience, guiding customers to make confident in-store conversions
“StoreLocators made it easy to integrate store inventory onto our site, giving customers a simple way to find our products nearby. The quick setup and intuitive interface allowed us to get started fast with minimal effort from our team.”
— Nicole Fisch, former SVP of Marketing, Lalo
