Key Metrics

• 4,000+ store locator visits in first hours

• 2x social media engagement rate

• Real-time inventory across all Target stores

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Lalo successfully drove thousands of customers to find their baby products at Target locations within hours of their retail launch, demonstrating the immediate impact of connecting online audiences with in-store availability through real-time inventory visibility.

The Challenge

Lalo, founded in 2019, creates thoughtfully designed baby products that parents are proud to own—from high chairs and play kits to feeding essentials. After building a strong direct-to-consumer presence, they faced a critical moment: launching their partnership with Target.

The company needed to ensure their retail expansion succeeded from day one. They had to connect their existing online customer base with nearby Target stores carrying their products, but couldn't risk sending customers to out-of-stock locations. They also needed marketing assets that would work seamlessly across social media and email campaigns—all while deploying quickly with minimal integration costs.

The Solution

Lalo partnered with StoreLocators to deploy a Target-focused landing page featuring a real-time, brand-aligned product locator. The solution provided immediate stock visibility for each product at every Target location on launch day.

The implementation included a native, on-brand experience integrated directly into their Shopify theme—no subdomains or iFrames required. The locator design matched Lalo's brand guidelines while providing industry-leading user experience. StoreLocators' Product Discovery process enabled near-instant setup with no contracts or red tape, allowing Lalo to go live the moment products hit Target shelves.

The Results

Over 4,000 customers visited the locator in the first few hours of launch, confidently finding in-stock products at their nearest Target. Social media posts linking to the store locator generated 2x the average engagement rate, proving the value of connecting online audiences with physical retail availability.

"StoreLocators is an awesome way to drive in-store engagement and conversion. The ability to see in-stock inventory creates an ideal customer experience so people don’t show up hoping to find your brand and leave disappointed. They can now head to their local store with confidence."
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- Michael Wieder, Co-Founder & President, Lalo

The implementation required minimal effort from Lalo's development and marketing teams, with dedicated Slack and email support guiding them from setup through post-launch optimization. This allowed the team to focus on campaign execution rather than technical implementation.

“StoreLocators made it easy to integrate store inventory onto our site, giving customers a simple way to find our products nearby. The quick setup and intuitive interface allowed us to get started fast with minimal effort from our team.”

— Nicole Fisch, former SVP of Marketing, Lalo

About Lalo

Lalo makes baby products parents are proud to own, focusing on thoughtful design and functionality. Founded in 2019, the company has built a rapidly growing fan base through their direct-to-consumer channel before expanding into major retail partnerships with Target.