Key Metrics:

• 11.5% increase in conversion rates
• 300% boost in store locator usage
• 10M+ customers served

11.5% Conversion Rate Increase

BlendJet, the original portable blender company with over 10 million customers, discovered that displaying real-time retail availability directly on product pages dramatically increased buyer confidence. By implementing StoreLocators' Retail Trust Badges, they transformed their product pages into powerful conversion tools that leverage the credibility of major retail partnerships.

The Challenge

Founded in 2017 and headquartered in Benicia, California, BlendJet had evolved from a pure e-commerce brand into an omnichannel powerhouse with awards from Circana for the largest dollar share growth in electric food prep. As they expanded into major retail channels, they needed to leverage these partnerships to build trust with online shoppers.

Previous attempts with other store locator services had resulted in inaccurate data, poor user experience, and excessive manual work. They needed a solution that would seamlessly connect their online presence with their retail footprint.

The Solution

BlendJet integrated StoreLocators' Retail Trust Badges directly on their product pages. These badges display logos of nearby trusted retailers with in-stock products, creating instant credibility with new customers discovering BlendJet.

The implementation was remarkably simple - BlendJet added StoreLocators tech to their Shopify Plus storefront in minutes. The real-time product availability feature ensures customers are never led to dead ends, a common issue that occurs about one-third of the time with traditional approaches.

The badges work by showing customers exactly which major retailers near them have BlendJet products in stock, combining brand legitimacy with purchase convenience.

The Results

The implementation of Retail Trust Badges led to an 11.5% increase in online conversion rates while simultaneously driving a 300% increase in store locator usage. This dual impact proved the effectiveness of bridging digital and physical retail worlds.

During peak shopping periods, the impact was even more dramatic. In the week leading up to Christmas 2023, BlendJet sent 325,000 text messages linking to their Live Retail Map, achieving a 2.2% click-through rate and generating $49.2K in DTC sales plus 7-figures in incremental retail sales.

“The ROI is off the charts amazing! The unrivaled real-time accuracy, elimination of manual work, and instant integration with Shopify made it an essential tool that immediately boosted both our online and in-store sales. It’s a no-brainer for every brand selling online and in stores!”
- Ryan Pamplin, Co-Founder, BlendJet

BlendJet observed material sales velocity increases in zip codes where the store locator was used, proving its effectiveness in driving both online and offline sales.

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About BlendJet: Founded in late 2017, BlendJet is the creator of the original portable blender, serving over 10 million customers and winning multiple awards from Circana for the largest dollar share growth in electric food prep.