‍Key Metrics:

‍• 300% increase in store locator usage

• 11.5% lift in online conversion rates

• 7-figure incremental retail sales during peak season

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BlendJet, the creator of the original portable blender with over 10 million customers, transformed their omnichannel strategy by implementing real-time retail visibility on their website. This integration not only tripled store locator usage but also drove significant increases in both online conversions and in-store sales.

The Challenge

BlendJet had evolved from a pure e-commerce brand into an omnichannel powerhouse, winning awards from Circana for the largest dollar share growth in electric food prep two years running. As they expanded into major retail channels, they needed to bridge the gap between their online presence and retail partnerships.

Previous attempts with other store locator services had failed, resulting in inaccurate data that sent customers to out-of-stock locations, poor user experience that frustrated shoppers, and manual work that drained resources. They needed a solution that would leverage their retail partnerships' credibility while seamlessly connecting online customers to in-store products.

The Solution

BlendJet integrated StoreLocators' Retail Trust Badges directly on their product pages, displaying logos of nearby trusted retailers with in-stock products. This created instant credibility with new customers while providing real-time, highly accurate inventory information.

The implementation included a Live Retail Map that became central to BlendJet's retail marketing strategy. The system integrated with their Shopify Plus storefront in minutes, requiring minimal technical effort while including all retail partners—from major chains to smaller mom-and-pop stores.

The real-time product availability feature ensured customers were never led to dead ends, solving a problem that occurs about one-third of the time with traditional store locator approaches.

The Results

The 300% boost in store locator usage directly correlated with measurable business impact across multiple channels. BlendJet observed material increases in sales velocity in zip codes where the store locator was used, proving its effectiveness in driving both online and offline sales.

During Christmas week 2023, BlendJet sent 325,000 text messages linking to their Live Retail Map. This campaign achieved a 2.2% click-through rate, generated $49.2K in direct-to-consumer sales, and drove 7-figures in incremental retail sales—resulting in 3x year-over-year retail sales during the critical pre-Christmas week.

“The ROI is off the charts amazing! The unrivaled real-time accuracy, elimination of manual work, and instant integration with Shopify made it an essential tool that immediately boosted both our online and in-store sales. It’s a no-brainer for every brand selling online and in stores!”
- Ryan Pamplin, Co-Founder, BlendJet

The Retail Trust Badges alone drove an 11.5% increase in online conversion rates by establishing immediate credibility with shoppers who could see major retailers stocking BlendJet products nearby.

About BlendJet

Founded in late 2017 and headquartered in Benicia, California, BlendJet created the original portable blender and has grown to serve over 10 million customers worldwide. The company has won multiple awards from Circana for achieving the largest dollar share growth in electric food prep, establishing itself as a leader in omnichannel retail.

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