A Case Study on Leveraging StoreLocators for Omni-Channel Success
“The ROI is off the charts amazing! The unrivaled real-time accuracy, elimination of manual work, and instant integration with Shopify made it an essential tool that immediately boosted both our online and in-store sales. It’s a no-brainer for every brand selling online and in stores!”
- Ryan Pamplin, Co-Founder, BlendJet
Background
BlendJet, founded in late 2017 and headquartered in Benicia, California, is the creator of the original portable blender. With over 10 million customers and awards from Circana, the retail industry’s leading authority, two years in a row for the largest dollar share growth in electric food prep, BlendJet has solidified its position as an omni-channel powerhouse, evolving beyond its e-commerce roots to dominate the market.
Challenge
As BlendJet expanded into major retail channels, they needed a reliable, real-time solution. BlendJet wanted to:
- Successfully support their major retail partnerships by driving traffic in-store
- Leverage the credibility of their major retail partnerships on their website
- Easily connect customers to in store products within their marketing campaigns
Previous attempts with other store locator services resulted in inaccurate data, poor user experience, and loads of manual work.
Solution
Enter StoreLocators. By integrating their Retail Trust Badges directly on BlendJet's product pages, customers see logos of nearby trusted retailers with in-stock products, creating instant credibility with new customers experiencing BlendJet. This real-time, highly accurate information created an 11.5% increase in product page conversion rates and a 300% boost in store locator usage.
StoreLocators Live Retail Map enabled BlendJet’s retail marketing, connecting customers to the closest products in stock. During peak times, like the holiday season, targeted messages directing customers to their Live Retail Map resulted in a seven-figure lift in sales through retail partners.
Implementation
BlendJet added StoreLocators tech to their Shopify Plus storefront in minutes, allowing for quick setup and inclusion of all their retail partners, even smaller mom-and-pops. The real-time product availability feature ensures customers are never led to dead ends, a common issue that arises about one-third of the time with the antiquated approaches employed by even the most expensive alternatives.
Results
In the week leading up to Christmas in 2023 BlendJet sent 325K text messages with Recart, linking to their Live Retail Map provided by StoreLocators. This campaign had a high 2.2% click-through rate and BlendJet saw $49.2k in DTC sales & 7-figures in incremental retail sales in one week. This shipping cutoff campaign resulted in 3x YOY retail sales during the week leading up to Christmas.
BlendJet’s implementation of StoreLocators Retail Trust Badges not only led to an 11.5% increase in online conversion rates, but it also drove significant in-store traffic through a 300% increase in store locator usage. BlendJet observed a material impact on sales velocity in zip codes where the store locator was used, proving its effectiveness in driving both online and offline sales.
Conclusion
BlendJet's collaboration with StoreLocators has been instrumental in their omni-channel retail strategy, offering a competitive advantage through accurate, real-time data, and enhanced customer trust and loyalty. Their story is a testament to the power of bridging the digital and physical retail worlds.
