Key Metrics

‍• 2X social media engagement rate

• 4,000+ locator visits within hours

• Real-time Target inventory integration

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In 2019, baby products brand Lalo transformed their Target retail launch into a social media success story, doubling engagement rates by strategically linking to their real-time store locator instead of generic retail pages. The result: thousands of visits to the store locator within hours of going live.

The Challenge

Lalo makes baby products parents are proud to own—from thoughtfully designed high chairs and play kits to feeding essentials. Founded in 2019, the brand built a rapidly growing fan base and strong DTC presence before expanding into Target stores.

The challenge was clear: Lalo needed to ensure their new retail partnership succeeded by connecting online customers with nearby stores carrying their products. They couldn't risk sending excited customers to out-of-stock locations. The solution had to work seamlessly across social media and email campaigns while deploying quickly with minimal developer resources.

The Solution

Lalo partnered with StoreLocators to deploy a Target-focused landing page featuring a real-time, brand-aligned product locator. Rather than sending social media traffic directly to Target.com or generic store pages, they kept customers within their brand ecosystem.

The implementation included immediate real-time stock visibility per product per location on launch day. The native, on-brand experience integrated directly into their Shopify theme—no subdomains or iFrames required. StoreLocators' Product Discovery process enabled near-instant setup with no contracts or red tape, supported by dedicated Slack and email guidance from setup through post-launch optimization.

The Results

Social media posts linking to the store locator generated 2x the average engagement rate compared to standard posts. Within the first few hours of launch, over 4,000 customers visited the locator, confidently heading to Target stores with confirmed inventory availability.

"StoreLocators is an awesome way to drive in-store engagement and conversion. The ability to see in-stock inventory creates an ideal customer experience so people don’t show up hoping to find your brand and leave disappointed. They can now head to their local store with confidence."
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- Michael Wieder, Co-Founder & President, Lalo

The campaign's success came from maintaining control of the customer journey. Instead of losing traffic to Target.com, Lalo kept visitors engaged with their brand while still driving valuable foot traffic to their retail partner. This approach enabled retargeting opportunities and cross-sell possibilities that wouldn't exist if customers had been sent directly to retailer websites.

“StoreLocators made it easy to integrate store inventory onto our site, giving customers a simple way to find our products nearby. The quick setup and intuitive interface allowed us to get started fast with minimal effort from our team.”

— Nicole Fisch, former SVP of Marketing, Lalo

About Lalo

Lalo creates baby products that combine thoughtful design with practical functionality. Founded in 2019, the company has built a loyal customer base through their direct-to-consumer channel and strategic retail partnerships, including their successful expansion into Target stores nationwide.