Key Metrics

• 7-Figures Incremental Retail Sales
• 325K SMS Messages Sent
• ‍2.2% Click-Through Rate

The Challenge

BlendJet, the creator of the original portable blender with over 10 million customers, faced a critical challenge during the 2023 holiday season. As an omni-channel brand with major retail partnerships, they needed to capitalize on the week leading up to Christmas—when online shipping cutoffs prevented direct-to-consumer deliveries—while driving significant traffic to their retail partners' stores.

The brand had already evolved beyond its e-commerce roots but needed a reliable way to connect last-minute holiday shoppers with in-stock products at nearby retailers.

The Solution

BlendJet deployed StoreLocators' Live Retail Map integrated with their Shopify Plus storefront, enabling real-time product availability across all retail partners. The solution provided instant, accurate inventory data that ensured customers were never led to out-of-stock locations—a common issue that occurs about one-third of the time with traditional store locators.

During the critical week before Christmas 2023, BlendJet executed a targeted SMS campaign through Recart, sending 325,000 text messages that linked directly to their Live Retail Map. This strategic approach connected online customers with nearby in-stock locations precisely when DTC fulfillment was no longer an option.

The Results

The campaign delivered exceptional results across multiple metrics. BlendJet achieved 7-figures in incremental retail sales during Christmas week alone, representing a 3x year-over-year increase in retail sales for that period. The SMS campaign generated a 2.2% click-through rate—significantly above industry averages—while also driving $49.2K in direct-to-consumer sales from customers who chose online options.

“The ROI is off the charts amazing! The unrivaled real-time accuracy, elimination of manual work, and instant integration with Shopify made it an essential tool that immediately boosted both our online and in-store sales. It’s a no-brainer for every brand selling online and in stores!”
- Ryan Pamplin, Co-Founder, BlendJet

Beyond the Christmas campaign, BlendJet's implementation of StoreLocators delivered sustained impact with a 300% increase in overall store locator usage and an 11.5% increase in online conversion rates through Retail Trust Badges on product pages.

About BlendJet

Founded in late 2017 and headquartered in Benicia, California, BlendJet has received awards from Circana two years in a row for the largest dollar share growth in electric food prep, solidifying its position as an omni-channel powerhouse in the portable blending category.

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