How BoomBoom Saved Sales During High Demand With StoreLocators

BoomBoom is the #1 ranked nasal stick on Amazon and has grown into a nationally distributed & highly recognized brand with over 17,000 retail locations across the U.S.

In the fall of 2024 BoomBoom experienced “absolutely insane” growth powered by TikTok virality and their memorable Shark Tank appearance. They sold out across all online channels, even Amazon — while balancing inbound emails from buyers at major retailers like CVS and Walgreens due to their increased velocities. BoomBoom’s CEO John Pinto faced a challenge: customers landing on his DTC site were ready to buy, but there was no inventory available to ship.

Rather than letting that traffic go cold, John saw an opportunity. BoomBoom implemented StoreLocators to seamlessly direct customers from its website to in-stock retail partners — ensuring every website visitor and new customer could still become a sale.

What started as a solution to a temporary inventory gap has since become a cornerstone of BoomBoom’s omnichannel strategy. Leveraging StoreLocators, BoomBoom has driven in-store sell-through while increasing their retail presence by 119% YoY.

Challenge

BoomBoom’s online channels were sold out and the team needed a way to give their customers the opportunity to buy. The goal was simple:

• Capture lost sales by guiding online traffic to retail
• Maintain a positive customer experience during high demand
• Strengthen & develop relationships with retail partners

Their previous store locator required tedious manual updates, didn’t account for store-level stock fluctuations, and the scale of their retail presence made this difficult to manage. This meant a store locator that was a time sink to scale, customers being led to out of stock locations and missed sales opportunities.

Solution

BoomBoom integrated StoreLocators Live Retail Map, immediately connecting online visitors to retail locations that had products in-stock, powered by live retail data.

Using StoreLocators customers could seamlessly:

• See nearby stores with BoomBoom products in-stock
• Confirm product availability in real time
• Get accurate directions, opening hours, and contact details

The implementation took hours — not weeks — and instantly turned BoomBoom’s “sold out” message into a “buy in-store” opportunity. In-store availability stayed current and replaced a process of periodic manual updates tied to retail changes. By keeping store-level availability accurate, BoomBoom reduced ‘went there and it wasn’t there’ moments, cutting down on customer messages and support follow-ups.

Over the past year, this system has powered and scaled with their retail footprint without adding operational overhead — growing from 6.5K stores on November 1, 2024, to over 14.2K stores on November 1, 2025.

Results

• Thousands of high-intent shoppers connected to in-stock retail products, despite being sold out online
• Supported a 119% increase in store count YoY
• Lowered required maintenance by 90%
• Reduced support burden by approximately 25%
• A long-term omnichannel solution for marketing campaigns
• Strengthened retail partnerships through customer engagement and store traffic

StoreLocators has become an integral part of BoomBoom’s omnichannel marketing strategy — giving them a tool to confidently direct customers to in-stock locations and helping them maintain momentum during periods of high demand.

About StoreLocators

StoreLocators helps brands drive customers to in-stock retail locations with real-time accuracy. Trusted by leading CPG and DTC brands, StoreLocators makes connecting online shoppers to in-stock physical stores effortless.